Social Media Content

Here is how the work lines up. Social media content production in New York runs on the city's creator gravity. TikTok NYC and Snap's Manhattan office sit in walking distance of Meta NYC, Google's Hudson Square campus and Spotify at 4 World Trade, and the brands chasing scroll-stopping output — Estée Lauder, L'Oréal USA, Glossier, Warby Parker, Peloton, Sweetgreen, Chobani — brief us alongside the Madison Avenue shops running their paid social budgets at Mekanism, Wing & A Prayer, Anomaly and 72andSunny NY.

Here is the breakdown. Our team captures vertical-native content across SoHo cast-iron facades, Bushwick murals, Williamsburg waterfront, DUMBO arches, the High Line and Central Park's signature loops, then unlocks studio days at Silvercup Queens and Kaufman Astoria for influencer collabs and product-led Reels. Made in NY permits move fast for street capture. Our producers brief talent on FTC disclosure language and platform Community Guidelines before the call sheet drops.

Here is what that looks like on the ground. Our producers structure shoot days for native multi-platform output: 9:16 vertical TikTok and Reels masters at 60fps, 1:1 feed and carousel cuts, 9:16 Stories with safe-zone overlays accounted for, and 16:9 YouTube long-form when a hero asset anchors the campaign. Sony FX3 and FX6 packages, DJI Ronin gimbals and iPhone Pro rigs flex against budget tier. SAG-AFTRA Local 1 talent, non-union creators and checked influencers from CAA, WME and UTA New York are booked into the same call sheet under fitting agreements.

We compress the post pipeline to 24-48 hour delivery. DaVinci Fix cuts, platform-exact export presets, Munki sound design, captions burned for sound-off viewing — so brand teams catch the trend window while it is still live. NYS Film Tax Credit screening happens upfront. IATSE Local 52, Local 600 crews are sized to the production tier without overstaffing lean creator shoots.