SCENE 01 / CONCEPT DEVELOPMENT
Concept Development Services
Creative ideation and concept development for films, commercials, and digital content.
Concept development transforms initial creative ideas into structured project frameworks ready for production. In New York, this process benefits from the world's greatest concentration of creative talent — from Madison Avenue's advertising legacy and Brooklyn's independent creative scene to the storytelling traditions of Broadway and the visual language of Scorsese, Spike Lee, and Woody Allen that has made NYC the most filmed city on Earth.
We support concept development by connecting you with creative professionals across Manhattan and Brooklyn who help shape and refine your project vision. Our team draws on deep knowledge of New York's visual identity — from the skyline silhouettes and brownstone streetscapes to the raw energy of the subway and the diversity of its neighborhoods — ensuring your concept captures the quality that makes New York eternally compelling on screen.
Capabilities
Comprehensive Creative Solutions
Expert concept development transforming ideas into production-ready creative frameworks with strategic focus and visual clarity.
01
Creative Ideation
- Brainstorming sessions
- Concept generation
- Creative workshops
- Idea refinement
- Innovation strategies
Fresh Ideas
02
Brand Alignment
- Brand integration
- Message development
- Target audience
- Market positioning
- Campaign strategy
Strategic Focus
03
Story Development
- Narrative structure
- Character concepts
- Plot development
- Theme exploration
- Story arcs
Compelling Stories
04
Visual Concepts
- Visual direction
- Style guides
- Mood references
- Color palettes
- Aesthetic development
Visual Identity
Professional Creative Expertise
Experienced creative professionals delivering concepts that inspire, engage, and translate effectively to production.
Creative Development Process
Strategic Ideation
Creative workshops and brainstorming sessions exploring innovative approaches aligned with your objectives, brand values, and target audience.
Narrative Development
Story structure, character development, and thematic exploration creating compelling narratives that resonate with audiences.
Visual Direction
Comprehensive visual concept development including mood boards, style guides, and aesthetic frameworks guiding production design.
Development Statistics
Why Us
Why Choose Fixers in New York for Concept Development
01.
Industry Experience
Creative professionals with extensive film, commercial, and digital content experience delivering concepts that translate effectively to screen.
02.
Cultural Insight
Deep understanding of New York's visual and cultural identity — from Wall Street power to Brooklyn cool, Times Square spectacle to quiet Village streets — and NYC's unrivaled status as the world's most recognizable filming location.
03.
Collaborative Process
Workshop-based approach ensuring your vision guides development while benefiting from professional creative expertise.
04.
Strategic Thinking
Concepts developed with production feasibility, budget considerations, and market positioning in mind.
Our Development Process
Discovery
Understanding your vision, goals, target audience, and creative requirements through collaborative sessions.
Ideation
Creative brainstorming and concept generation exploring multiple directions and innovative approaches.
Development
Refining selected concepts into detailed creative frameworks with visual references and narrative structure.
Presentation
Delivering polished concept packages ready for stakeholder approval and production development.
On Location
Ideas shaped by NYC's filmmaking lineage and Madison Avenue creative density
Here is how the work lines up. Concept development for productions shooting in New York draws on the densest cluster of working filmmakers, writers, and creative directors in the English-speaking world. The lineage runs from Sidney Lumet, Scorsese, Spike Lee, and Woody Allen through Jim Jarmusch, the Coens, Noah Baumbach, Greta Gerwig, and the Safdie brothers' Diamond District and Long Island City work — a continuity that working creative teams in the city absorb daily.
Our concept partners include writer-producers based out of Tribeca Film Center, creative directors in SoHo and DUMBO, and the production design and look-development studios in Bushwick and Long Island City that supply HBO NYC, Netflix New York originals, Apple TV+, and the Amazon Studios slate.
We help global clients translate a brief into a workable NYC-market concept by anchoring it to exact neighborhoods and palettes — the iron-and-glass volumes of Hudson Yards for modern luxury, the cast-iron facades of SoHo and Tribeca for fashion and edit, the brownstone density of the West Village and Brooklyn Heights for character drama, the Coney Island and Bronx vernacular for grit-forward fiction.
Our process is workshop-driven rather than waterfall, starting with a discovery session that maps creative reach to the New York State Film Tax Credit's 30% rebate plus post-prod uplift, NYC Made in NY designation, the Brooklyn Film Office regional support, and the practical realities of shooting near landmarks under MOME and NYPD coordination.
We create concept directions in parallel — often two or three working hypotheses — then refine through reference work that pulls from New York camera work, Madison Avenue advertising archives, Lincoln Center and BAM performance imagery, and the photography lineage from Helen Levitt through Jamel Shabazz. Each refined concept arrives as a structured package: written treatment, mood references, location possibilities tied to exact boroughs, talent direction matched to SAG-AFTRA and Actors' Equity openings, and a feasibility note that flags budget bands, permit timelines, and tax-credit qualification. Clients leave with a concept that can survive contact with NYC production.
FAQ
Frequently Asked Questions
What does concept development include?
Comprehensive creative development including initial ideation, narrative structure, visual direction, and presentation materials. We deliver detailed concept documents with mood boards, style references, and production recommendations.
How long does concept development take?
Timeline varies by project scope. Simple commercial concepts: 1-2 weeks. Feature film concepts: 3-6 weeks. We can accommodate rush timelines with expedited creative processes.
Do you work with existing ideas or start from scratch?
Both. We can develop original concepts from initial briefs or refine and expand existing ideas. Our collaborative process ensures your creative vision remains central to development.
How do you ensure concepts work for New York locations?
Our team includes local creative professionals with deep knowledge of New York culture, locations, and production infrastructure. We ensure concepts leverage New York's unique settings and cultural elements effectively.
Related Services
Productions in New York that need this often pair it with Pitch Deck & Treatment Design, Storyboarding Services, and Moodboard & Lookbook Creation for full coverage. Most projects also draw on Commercial & Corporate Video Production and Sound Design Services.
On Set
Ready to Develop Your Concept?
Professional creative development transforming your vision into production-ready concepts.