SCENE 01 / CONCEPT DEVELOPMENT
Concept Development Services
Creative ideation and concept development for films, commercials, and digital content.
Concept development turns early creative ideas into clear project frameworks that are ready for production. In New York, this work draws on the world's richest pool of creative talent. That talent runs from Madison Avenue's advertising legacy and Brooklyn's independent creative scene to the storytelling roots of Broadway and the visual style of Scorsese, Spike Lee, and Woody Allen, who together made NYC the most filmed city on Earth.
We support concept development by linking you with creative pros across Manhattan and Brooklyn who help shape and refine your project vision. Our team knows New York's look well, from the skyline silhouettes and brownstone streets to the raw energy of the subway and the mix of its neighborhoods. That insight makes sure your concept captures the quality that keeps New York so compelling on screen.
Capabilities
Comprehensive Creative Solutions
Expert concept development transforming ideas into production-ready creative frameworks with strategic focus and visual clarity.
01
Creative Ideation
- Brainstorming sessions
- Concept generation
- Creative workshops
- Idea refinement
- Innovation strategies
Fresh Ideas
02
Brand Alignment
- Brand integration
- Message development
- Target audience
- Market positioning
- Campaign strategy
Strategic Focus
03
Story Development
- Narrative structure
- Character concepts
- Plot development
- Theme exploration
- Story arcs
Compelling Stories
04
Visual Concepts
- Visual direction
- Style guides
- Mood references
- Color palettes
- Aesthetic development
Visual Identity
Professional Creative Expertise
Experienced creative professionals delivering concepts that inspire, engage, and translate effectively to production.
Creative Development Process
Strategic Ideation
Creative workshops and brainstorming sessions exploring innovative approaches aligned with your objectives, brand values, and target audience.
Narrative Development
Story structure, character development, and thematic exploration creating compelling narratives that resonate with audiences.
Visual Direction
Comprehensive visual concept development including mood boards, style guides, and aesthetic frameworks guiding production design.
Development Statistics
Why Us
Why Choose Fixers in New York for Concept Development
01.
Industry Experience
Our creative pros bring deep film, commercial, and digital experience, so the concepts they shape carry well to the screen.
02.
Cultural Insight
We know New York's visual and cultural identity deeply, from Wall Street power to Brooklyn cool and Times Square spectacle to quiet Village streets. NYC stands as the world's most recognizable filming location, and that knowledge shapes every concept.
03.
Collaborative Process
Our workshop-based method keeps your vision in the lead while it gains from pro creative expertise.
04.
Strategic Thinking
We build each concept with production feasibility, budget, and market positioning in mind.
Our Development Process
Discovery
We learn your vision, goals, target audience, and creative needs through shared working sessions.
Ideation
Creative brainstorming and concept generation explore many directions and fresh ideas.
Development
We refine chosen concepts into detailed creative frameworks with visual references and a clear narrative structure.
Presentation
We deliver polished concept packages that are ready for stakeholder approval and production.
On Location
Ideas shaped by NYC's filmmaking lineage and Madison Avenue creative density
Concept development for shoots in New York draws on the densest cluster of working filmmakers, writers, and creative directors in the English-speaking world. The lineage runs from Sidney Lumet, Scorsese, Spike Lee, and Woody Allen through Jim Jarmusch, the Coens, Noah Baumbach, Greta Gerwig, and the Safdie brothers' Diamond District and Long Island City work. It is a scene that creative teams across the city take in every day.
Our concept partners include writer-producers based out of Tribeca Film Center, creative directors in SoHo and DUMBO, and the production design and look-development studios in Bushwick and Long Island City. Those studios supply HBO NYC, Netflix New York originals, Apple TV+, and the Amazon Studios slate.
We help global clients turn a brief into a workable NYC-market concept by tying it to exact neighborhoods and palettes. The iron-and-glass volumes of Hudson Yards suit modern luxury, the cast-iron facades of SoHo and Tribeca suit fashion and edit, the brownstone blocks of the West Village and Brooklyn Heights suit character drama, and the Coney Island and Bronx vernacular suits grit-forward fiction.
Our process is workshop-driven rather than waterfall. It opens with a discovery session that maps creative reach to the New York State Film Tax Credit's 30% rebates and post-prod uplift, the NYC Made in NY designation, the Brooklyn Film Office regional support, and the real demands of shooting near landmarks under MOME and NYPD planning.
We build concept directions in parallel, often two or three working ideas, then refine them through reference work that pulls from New York camera work, Madison Avenue advertising archives, Lincoln Center and BAM performance visuals, and the photography lineage from Helen Levitt through Jamel Shabazz. Each refined concept arrives as a structured package, with a written treatment, mood references, location options tied to exact boroughs, talent direction matched to SAG-AFTRA and Actors' Equity openings, and a feasibility note that flags budget bands, permit timelines, and tax-credit qualification. Clients leave with a concept that can survive contact with NYC production.
FAQ
Frequently Asked Questions
What does concept development include?
It covers full creative development, from first ideation and narrative structure to visual direction and presentation materials. We deliver detailed concept documents with mood boards, style references, and production tips.
How long does concept development take?
The timeline shifts with project scope. Simple commercial concepts take 1-2 weeks, while feature film concepts take 3-6 weeks. We can meet rush timelines with a faster creative process.
Do you work with existing ideas or start from scratch?
We do both. Our team can build original concepts from first briefs or refine and grow ideas you already have. The shared process keeps your creative vision at the center of development.
How do you ensure concepts work for New York locations?
Our team has local creative pros who know New York culture, locations, and production setup well. We make sure each concept draws on New York's unique settings and cultural detail with real impact.
Related Services
Productions in New York that need this often pair it with Pitch Deck & Treatment Design, Storyboarding Services, and Moodboard & Lookbook Creation for full coverage. Most projects also draw on Commercial & Corporate Video Production and Sound Design Services.
On Set
Ready to Develop Your Concept?
Professional creative development transforming your vision into production-ready concepts.