AR Production

Here is how the work lines up. AR production in New York draws on one of the densest XR ecosystems outside the West Coast, with Silicon Alley's Madison Square and Flatiron studios feeding into the Brooklyn Navy Yard's Steiner LED volume — the same stage that ran virtual production for Severance and the upcoming Apple TV+ slate — and Silvercup Studios' volume work in Long Island City and Queens.

Here is the breakdown. Buck DUMBO and Trollbäck in Manhattan run AR and virtual-set development for brand campaigns out of the agency neighbourhoods around Hudson Yards and Tribeca, while Pulsar Studio NY, Notch.one NYC and the partner facilities for Microsoft's Mixed Reality Capture Studios cover the volumetric and avatar capture work that flows into AR experiences.

Here is what that looks like on the ground. We set up ARKit and ARCore native development through Manhattan studios, WebAR through 8th Wall and Niantic Lightship pipelines for browser-based brand activations, Snap Lens Studio and Meta Spark filters for Times Square, Madison Avenue and NYFW launches, and Unity/Unreal stacks for the location-based experiences that occupy Brookfield Place, Hudson Yards, the Oculus at WTC and the Sphere Entertainment ecosystem extending out of the New York office.

Here is how the picture comes together. Asset creation runs photogrammetry capture through Reality Capture and Metashape, LiDAR scanning with Leica BLK360 and iPhone Pro Lidar for fast site records, and full motion-capture sessions through the NY Xsens and OptiTrack rental network for character work. 3D modelling and rigging routes through the Brooklyn and Manhattan studio talent pool that has shipped AR work for the Met Museum, MoMA, the Whitney, the American Museum of Natural History, Macy's, Tiffany & Co. And the major luxury maisons during NY Fashion Week.

Here is what we have to work with. Performance tuning matters as much as visual fidelity — we target the iPhone 13 and later baseline for ARKit deliverables, Quest 3 and Vision Pro for headset-based brand pieces, and the WebGL constraints that browser AR imposes. Timelines run from days for Spark and Lens filters through six-to-twelve-week sprints for custom WebAR pieces and multi-month builds for location-based experiences. The New York State Digital Game Tax Credit at 25%. The Film Tax Credit at 30% with the NYC uplift apply to qualifying hands-on and AR-content production where the spend thresholds and content rules align.