SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your New York project.
Augmented reality production blends digital art into real-world scenes in real time. The result is live, interactive content with strong visual impact. New York's tech scene is a global hub for new AR and XR work, with studios across Manhattan's Silicon Alley and Brooklyn's fresh ideas belt.
We connect you with AR production pros across Manhattan and Brooklyn. They pair deep tech skill with creative vision to deliver striking augmented reality content. Our team sets up the hardware, software, and talent your shoot needs, so the finished AR grabs viewers and lifts your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
We learn your AR vision and design experiences that draw users in.
Asset Creation
We build and capture 3D content tuned for smooth AR on your target devices.
Development
We build AR experiences on the right platforms and make sure they run smoothly.
Testing & Launch
We test fully across devices and platforms before launch.
On Location
AR studios from Silicon Alley to DUMBO and the Brooklyn Navy Yard
AR production in New York draws on one of the densest XR ecosystems outside the West Coast. Silicon Alley's Madison Square and Flatiron studios feed into the Brooklyn Navy Yard's Steiner LED volume, the same stage that ran virtual production for Severance and the upcoming Apple TV+ slate. Silvercup Studios adds its own volume work in Long Island City and Queens.
Buck DUMBO and Trollbäck in Manhattan run AR and virtual-set development for brand campaigns, working out of the agency neighbourhoods around Hudson Yards and Tribeca. Pulsar Studio NY, Notch.one NYC, and the partner sites for Microsoft's Mixed Reality Capture Studios handle the volumetric and avatar capture that feeds AR experiences.
On the ground, we set up ARKit and ARCore native development through Manhattan studios. WebAR runs on 8th Wall and Niantic Lightship pipelines for browser-based brand activations. Snap Lens Studio and Meta Spark filters handle Times Square, Madison Avenue, and NYFW launches. Unity and Unreal stacks power the location-based experiences at Brookfield Place, Hudson Yards, the Oculus at WTC, and the Sphere Entertainment ecosystem run from the New York office.
Asset creation runs photogrammetry capture through Reality Capture and Metashape. LiDAR scanning uses the Leica BLK360 and iPhone Pro Lidar for fast site records. Full motion-capture sessions run through the NY Xsens and OptiTrack rental network for character work. 3D modelling and rigging route through the Brooklyn and Manhattan studio talent pool, which has shipped AR work for the Met Museum, MoMA, the Whitney, the American Museum of Natural History, Macy's, Tiffany & Co., and the major luxury maisons during NY Fashion Week.
Performance tuning matters as much as visual fidelity. We target the iPhone 13 and later baseline for ARKit deliverables, Quest 3 and Vision Pro for headset-based brand pieces, and the WebGL limits that browser AR imposes. Timelines run from days for Spark and Lens filters, through six-to-twelve-week sprints for custom WebAR pieces, up to multi-month builds for location-based experiences. The New York State Digital Game Tax Credit at 25% and the Film Tax Credit at 30% with the NYC uplift both apply to qualifying hands-on and AR-content production, where the spend thresholds and content rules line up.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. The right platform depends on your target audience and what the experience needs to do.
Do users need to download an app?
Not always. WebAR lets users open AR experiences right in their browser with no download. For richer experiences, a dedicated app gives better performance and more features.
Can you create AR for New York landmarks?
Yes. New York's heritage sites offer great AR chances, so visitors could see historic mansions rebuilt or animated characters appear at famous spots. We create AR experiences tied to a specific place.
What about AR for marketing campaigns?
AR works well for marketing through product visuals, interactive packaging, and brand experiences. We create shareable AR content that grabs viewers and drives social media buzz.
How do you capture content for AR?
We use many methods, including photogrammetry (3D models built from photos), LiDAR scanning, and classic 3D modeling. The method we pick depends on what you're recreating and the quality you need.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps usually need several weeks to months, and rich location-based experiences may run longer. We share detailed timelines during planning.
Related Services
Productions in New York that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.