Virtual Production

Virtual production in New York clusters around the city's reference LED facilities. The Steiner Brooklyn Navy Yard volume leads the way, where Severance and parts of The Marvelous Mrs. Maisel set the East Coast template for episodic virtual production. The Silvercup Studios volume serves Queens-side episodic and commercial work. Beyond these main stages, Kaufman Astoria Stage K, the Buck DUMBO XR studios, and the Notch.one downtown bench cover broadcast, commercial, and music-video work across Brooklyn and Manhattan. Curved LED walls, ceiling panels, and HDR-capable processors build the in-camera settings that give true eye reflections, surface highlights, and live lighting that green-screen workflows cannot match. Virtual-production supervisors trained through NYU Tisch and Pratt Institute pipelines anchor the tech departments these stages need.

Our coordinators book the facility at Steiner, Silvercup, and Kaufman Astoria. They also build the content pipeline with virtual-art-department crews working in Unreal Engine 5 against Disguise media-server integration, then run the on-set tech direction that syncs real-time rendering with camera tracking. Pre-visualization, asset creation, and stage rehearsal all sit ahead of principal photography. We deliver photoreal settings such as New York period rebuilds, sci-fi worlds, car interiors, and impossible-camera moves, each one ready for in-volume playback.

Finishing routes through the city's post houses, which are skilled at folding volume footage into the wider cut. The New York State Film Tax Credit at thirty per cent, with the ten-per-cent NYC uplift where the work qualifies, covers LED stage rental, VAD spend, and oversight fees. IATSE Local 600 camera work, Local 52 technicians, and Local 829 designers anchor the union compliance the program needs.