SCENE 01 / 360 DEGREE VIDEO
360° Video Production
Immersive content creation for your New York production.
New York gives you striking 360-degree settings, from virtual tours of Times Square to Central Park scenes and wide views off the Brooklyn Bridge. These are some of the most iconic backdrops in the world.
We work with VR-skilled crews in Manhattan and Brooklyn. Our operators run specialized camera arrays and know the tricky parts of spherical capture in a packed city. The team handles gear sourcing, stitching, and quality checks, so you get smooth immersive footage built for your target platform.
Capabilities
360° Services
Complete 360-degree video production from capture to delivery.
01
360 Camera Systems
- Insta360 Pro series
- GoPro MAX arrays
- RED 360 rigs
- Z CAM arrays
- Custom builds
Professional Capture
02
Production Support
- VR-experienced crews
- Location scouting
- Rig concealment
- Lighting design
- Audio capture
Full Service
03
Post-Production
- Stitching services
- Color grading
- Nadir removal
- Stabilization
- Platform delivery
Complete Pipeline
04
Applications
- Tourism & travel
- Real estate
- Events
- Documentaries
- Brand experiences
Diverse Uses
Immersive Content Expertise
Capabilities
Our Process
Creative Planning
We map your 360° vision, target platform, and immersive story goals.
Equipment Selection
We pick the right 360 camera system to match your resolution, quality, and budget.
Production
We capture immersive content with care for viewer angle, lighting, and spatial audio.
Post & Delivery
We stitch, process, and deliver content tuned for your target platforms.
On Location
Spherical capture for HBO, Netflix and Apple+ NY immersive briefs
360-degree video production in New York covers a wide range of work. It spans virtual tours through Times Square, immersive Central Park pieces, and panoramic captures from the Brooklyn Bridge and the High Line. Documentary VR has also flowed through the city since The New York Times Magazine launched its early Daily 360 program.
Capture stacks run Insta360 Pro 2 and Pro 3 rigs for run-and-gun pieces and GoPro MAX arrays for tight spaces like subway stations and brownstone interiors. Kandao Obsidian and Z CAM K2 Pro arrays cover fashion and music-video work. For volumetric pieces, NY-based shoots ship plates to the Microsoft Mixed Reality Capture Studios network and to Sphere Entertainment's volumetric stage in Burbank.
Our crews source the kit through DCTV's media facility in TriBeCa, plus Hand Held Films, Adorama Rentals, and AbelCine in Chelsea. Stitching, nadir paint, and stabilization run through Brooklyn-based VR post houses, including Light Sail VR partners and the immersive teams at PostWorks NY. Shows like The Marvelous Mrs. Maisel have used 360 pickups for promo material. The Disney+, Apple TV+, and HBO Max marketing teams often order immersive companions for big releases, and the NY setup handles all of it.
Production planning starts with the platform. The target may be Meta Quest, Apple Vision Pro, YouTube VR, or Pico, and that choice drives the camera, codec needs, and projection format for the whole post pipeline. We scout the boroughs for sightline blocks and rig-concealment options. Our team files the Mayor's Office of Media and Entertainment (MOME) Made in NY permit for street and park work, books the NYPD Movie & TV Unit for closures, and clears any MTA or Parks Department touch-points before the first array goes up.
Spatial audio capture runs Ambisonic B-format on Sennheiser Ambeo, Rode NT-SF1, and Zoom H3-VR rigs synced to the camera array. We add separate lavalier and shotgun coverage for the discrete sources. Stereoscopic 3D 360 capture for headsets needs a second rig pass and tighter parallax control at the stitch stage.
Footage flows into Mistika VR, Insta360 Studio, or Adobe Premiere with Skybox plugins for the stitch. We then grade in DaVinci Fix, with the color science matched to the headset target. The New York State Film Tax Credit at 30% applies to qualifying immersive content when the production meets the standard above-the-line spend thresholds.
FAQ
Frequently Asked Questions
What 360 camera systems do you use?
We run many systems to fit your needs, from the Insta360 Pro for fast shoots to multi-camera RED rigs for top quality. Our team matches the camera system to your resolution needs and budget.
Can you provide stereoscopic 360?
Yes, we capture stereoscopic (3D) 360 content for VR headset viewing. Stereo 360 adds a sense of depth that makes headset experiences feel more immersive.
How do you handle lighting for 360?
360 filming needs careful lighting, since the camera sees everything around it. We use hidden lights, practical sources, and smart placement to light scenes with no gear in shot.
What about audio for 360 video?
We capture spatial audio with ambisonic microphones and many discrete sources. Viewers then hear sound from the direction they look, which deepens the immersion.
Do you provide stitching and post-production?
Yes, we handle full post-production, including stitching, grading, nadir and zenith cleanup, and stabilization. We also tune delivery for many platforms such as YouTube VR and Meta Quest.
What New York locations work well for 360?
New York offers rich 360 content options, from the interiors of mansions and cathedrals to bold outdoor scenes. Our team helps you find locations that lift the immersive effect.
Related Services
Productions in New York that need this often pair it with Gimbal Filming, Virtual Production, and Aerial Drone Services for full coverage. Most projects also draw on Camera & Cinematography and Content Production.
On Set
Need 360° Video?
Tell us about your immersive content project and we'll create an unforgettable experience.